Direct Vision is a Saudi company that began its operations in the tech field in 2017, with the ambition to build an influential brand that makes technology a means of human well-being. This ambition faced a tough reality, requiring the company to establish a cohesive strategy to focus on building its vision and competing in an oversaturated market crowded with big names.
Direct Vision was active in selling tech products through multiple sales channels: field sales team, corporate sales team, and a showroom. It was evident that the teams’ operations were not aligned and did not represent the company’s vision, which centered around comprehensive tech solutions, leading to the failure to achieve the company’s desired positioning goals.
Identified Problems
Through in-depth market research, we identified a significant opportunity for Direct Vision to target the corporate sector and offer customized tech solutions, products, software, and innovations to help projects succeed. We also found an opportunity for Direct Vision to focus on rapidly growing sectors like augmented reality and gaming.
Research and Insights
We began by studying the most notable sectors that align with the brand’s vision, gathering detailed data on consumer behavior and purchasing patterns in those sectors, and then moved on to studying and analyzing potential strategic collaboration and partnership opportunities for the brand.
Strategic Planning
We developed a comprehensive strategic plan to bring the brand closer to its vision and set it on the right path. The strategic plan focused on rebuilding the brand identity and correctly positioning it, establishing and focusing on the corporate solutions department, restructuring teams, and selecting products and solutions that align with the new brand.
Strategic Implementation
In the first phase, we established the corporate solutions department and recruited a professional team, creating a strong supply chain for the department through tactical partnerships with suppliers inside and outside Saudi Arabia. We then shifted the focus of the field sales teams to major clients and built strategic partnerships with major brands like Extra, Virgin, and others. In the third phase, we secured exclusive distribution contracts for Direct Vision from brands that align with its vision and goals. In the final phase, we devised a strategy for Direct Vision to enter e-commerce by creating an online store.
Sales Increase
The goal of our strategic implementation was to rebuild Direct Vision’s brand and increase its sales within the parameters of a well-defined strategy. We developed practical plans to ensure sales growth and to diversify revenue sources by creating new sales points and internal departments for the company. And we established an online store called TeckTag, through which the company achieved major sales growth.
Creative Process
Strategic creative work is a key part of our approach to any project. We developed a new brand identity, built a website representing the brand’s new direction, and created various marketing materials. We ensured that the creative process added a formal touch to the visual identity for the best brand representation.
Outcome and Impact
We achieved significant results and direct impact through our work on the project, represented by the following key achievements:
Lessons Learned
This ongoing project has become a significant part of Brandlosofy’s character. The scale of this challenge helped us develop tools and strategies to help our clients grow their businesses through brand development and management. Today, Direct Vision has achieved a qualitative leap in its brand and business growth thanks to this effort and partnership.
Future Prospects
Great opportunities still await Direct Vision, which is now on the right path to achieving its vision of becoming a digital space dedicated to the service of humanity.
